findmyleather.com
Industry
Leather
Type of Business
B2B SaaS
Company Location
Chennai, India
About
findmyleather.com helps brands streamline and simplify their entire leather, footwear, goods & garments procurement process transparently and efficiently, saving time & money and reducing delays & errors by 90% using our collaborative procurement management platform
The challenge
FindMyLeather.com was launching a first-of-its-kind B2B SaaS product in the leather industry but had no website to support their launch.
They needed:
A professional, trustworthy website
Clear messaging to explain what they do
A site that could convert visitors into demo bookings
A structure that made a new product look established
They had the idea and the product in development. What they didn’t have was a digital presence to match.
Clarity, Credibility & Conversion all From a Blank Page
With no existing brand guidelines or structure in place, we had to start from scratch and build a site that:
Was clear and credible from the first scroll
Explained a new concept in an easy-to-understand format
Maintained B2B trustworthiness and clean visual hierarchy
Worked across devices and screen sizes seamlessly
Drove action: Book a Demo or Talk to the Founder
Solution
A Clean, Conversion-Driven Website Built from the Ground Up
Here’s how Foxlab brought their vision online:
1. Site Architecture
We structured the website to flow smoothly from problem → solution → features → action. The layout was intentionally kept simple and scannable for busy sourcing managers and manufacturers.
2. Messaging & Copywriting
The goal: simplify complex messaging. We worked on clear, benefit-first copy that spoke directly to the pain points of the target audience.
3. Visual Identity
Since there were no existing brand assets, we helped define a minimalist visual style — neutral tones, focused typography, and clean UI to build trust.
4. Development
We built the site ensuring:
Fast performance
Full mobile responsiveness
Easy CMS for internal edits and updates
SEO-readiness from day one
5. Conversion Flow
Every page led users toward two clear CTAs:
Book a Demo
Talk to the Founder
We integrated forms, smart anchor links, and smooth navigation to guide users toward action.
What We Delivered
Full Website Architecture & UX Flow
Copywriting for all pages
Clean Visual Design
Fully Responsive Webflow Build
Conversion-Ready CTAs
Mobile & SEO Optimized
