Global Business Consulting Firm
Industry
Business Consulting
Type of Business
Consulting
Company Location
Jakarta, Indonesia
About
Busima is a Jakarta-based business consulting firm that helps companies plan, strategize, and execute for sustainable growth. With over 15 years of experience, Busima offers services in business strategy, financial planning, international business, tax consulting, and project management. Their mission is to deliver results — from strategy to execution — on time, every time.
The challenge
Busima, a Jakarta-based consulting firm, wanted a strong digital identity that positioned them as a modern, global player in the business consulting space.
Their old site was:
Generic and templated
Lacked a clear value proposition
Difficult to navigate, especially on mobile
Not conversion-optimized for new clients or leads
They needed a website that could reflect their strategic capabilities, build credibility, and drive inquiries.
No Room for Generic in a Trust-Driven Industry
Business consulting is built on trust and credibility — and websites often form the first impression.
Busima’s challenge was clear:
They offered diverse services but didn’t communicate them clearly
Visitors couldn’t easily understand “what they do” and “why choose them”
The site lacked modern design elements that convey professionalism and confidence
They needed a clean, modern site that would serve as a client-facing tool, not just a brochure.
Solution
A Bold, Business-First Website That Inspires Trust
We partnered with Busima to rethink and rebuild their website from the ground up. Our goal? Deliver a conversion-ready, visually confident, and informative site with a global appeal.
1. Website Architecture & Flow
We structured the homepage to tell a story:
What Busima does
Why it matters
How they deliver
Social proof (stats, credibility badges)
Clear next step: Contact or Get a Quote
2. Clear, Benefit-Oriented Messaging
We rewrote all on-page copy to shift the focus from “who we are” to “how we help you.”
From strategy to delivery — the promise was baked into every section.
3. Design System
We used a neutral, corporate palette with clean fonts and iconography to reflect:
Maturity
Clarity
Stability
Hero banners with short, direct taglines reinforced messaging like:
✅ “From strategy to delivery, on time every time.”
✅ “Connecting businesses, ideas, and people for greater impact.”
4. Development
We chose WordPress for:
Smooth interactions & responsiveness
Easy CMS updates for service pages and blogs
Fast load speed and SEO-friendly markup
5. CTA & Lead Capture
We placed strong calls-to-action throughout the site:
“Get a Free Quote”
“Contact Sales”
“Signup for Newsletter”
Built-in forms and click-to-call buttons were mobile-optimized for ease of access.
What We Delivered
Custom UX/UI Design for Homepage & Subpages
Copywriting for core service offerings
Responsive Webflow Development
Lead Capture Forms & Newsletter Setup
Visual assets for service categories
SEO meta & mobile optimization
Result
The new website now acts as a high-conversion gateway, showcasing their credibility with:
Clear messaging
Clean UI
Accessible CTAs
Trust-building stats (e.g., 15+ years experience, 2,000+ business cases)
Their new site reflects the confidence and clarity expected from a world-class consulting partner.
